MY FAMILY WILL PAY OFF our last outstanding bill of $112.76 on our Wilson’s credit card—and then say goodbye to the Greenfield, MA downtown retail anchor that invited me to sign my first book there, Slam Dunking Wal-Mart—a scene featured in the Steve Alves film,Talking to the Wal.
In my book I describe the night in 1993 when Greenfield voters shocked everyone by rejecting Wal-Mart—a vote that ended up on 60 Minutes. Our victory took place during Wilson’s Harvest Sale. Years later, a delegation of Japanese business owners came through Wilson’s as part of a trip to learn more about how to stop big box stores. Kevin O’Neil graciously gave them a tour of Wilson’s. A publishing company in Japan published Slam-Dunking into Japanese, and invited me to come to Sendai to speak to business people about the big box battles across America.
Wilson’s was part of this hometown movement, a symbolic representation of the durability of small entrepreneurs with a dream.