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Developer Suddenly Withdraws Wal-Mart Plans.

  • Al Norman
  • October 29, 2004
  • No Comments

We reported on July 24, 2004 that a developer in Lincoln, California had shocked local residents by proposing the city’s largest retail development, anchored by a 227,000 s.f. Wal-Mart superstore. The Sacramento Bee reported last week that the developer suddenly, and without explanation, withdrew his proposal for the so-called “South Main Village.” The land chosen for this huge “Village” was partly zoned “Village Commercial”, and the developer would have had a fascinating time trying to show local officials how a store six times the size of a football field could be classified as “Village” in scale. Lincoln Promenade Investors, the developer, hand-delivered a letter to the Lincoln Community Development Department on October 22 saying they were withdrawing plans for the Wal-Mart. The Bee reports that the Wal-Mart project “has been the subject of heated debate and a major issue in the upcoming City Council election.”

For now, residents in Lincoln have won their battle against Wal-Mart, but most residents expect the giant retailer will be back looking for another place to sprawl, or even the same project. When it comes to Wal-Mart, you have to keep on winning every battle that you’ve won. It is hoped that after November 2nd, Lincoln can take a new look at its zoning code and make sure that the size of retail stores gets capped.

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Picture of Al Norman

Al Norman

Al Norman first achieved national attention in October of 1993 when he successfully stopped Wal-Mart from locating in his hometown of Greenfield, Massachusetts. Almost 3 decades later they is still not Wal-Mart in Greenfield. Norman has appeared on 60 Minutes, was featured in three films, wrote 3 books about Wal-Mart, and gained widespread media attention from the Wall Street Journal to Fortune magazine. Al has traveled throughout the U.S., Barbados, Puerto Rico, Ireland, and Japan, helping dozens of local coalitions fight off unwanted sprawl development. 60 Minutes called Al “the guru of the anti-Wal-Mart movement.”

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Learn How To Stop Big Box Stores And Fulfillment Warehouses In Your Community

The strategies written here were produced by Sprawl-Busters in 2006 at the request of the United Food and Commercial Workers (UFCW), mainly for citizen groups that were fighting Walmart. But the tips for fighting unwanted development apply to any project—whether its fighting Dollar General, an Amazon warehouse, or a Home Depot.

Big projects, or small, these BATTLEMART TIPS will help you better understand what you are up against, and how to win your battle.