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Made In the USA?

  • Al Norman
  • August 4, 1998
  • No Comments

Wal-Mart boasts in its employee’s handbook that the company is “constantly seeking more items to convert from foreign sources to American manufacturers. We prefer to place American-made products on our shelves.” But according to a recent in-store survey by the National Labor Committee, Wal-Mart’s shelves would be nearly empty if they displayed only American made goods. The NLC checked more than 92,000 clothing items, shoes, and accessories at 14 Wal-Mart stores in a dozen states, including Pennsylvania, New Jersey and Delaware. The NLC estimates that 85% of the items reviewed were made overseas. And the response from Bentonville? “I don’t know how much of our private labels are made offshore,” Wal-Mart spokes-associate Betsy Reithemeyer told the Philadephia Inquirer. “I’m not disputing that its probably 80%, which is probably the same as Target, Kmart, and everybody else…That’s just a fact of the global marketplace.” So Wal-Mart’s justification is: “the other guys do it”. If only 20% of Wal-Mart merchandise is American made, how can the company continue to brag about its “Made Right Here” program, unless “here” refers to Hong Kong or Mexico city? At least Wal-Mart is 20% right on the USA campaign. Profit locally, buy globally.

Looking for American made goods? Write to: Wal-Mart Stores, Inc, Bentonville, AR 72716-8611. Tell them you would “prefer” to see them stock their shelves with American products, but if 8 out of 10 times they don’t, suggest that they alter their slogan to “Sold Right Here.”

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Picture of Al Norman

Al Norman

Al Norman first achieved national attention in October of 1993 when he successfully stopped Wal-Mart from locating in his hometown of Greenfield, Massachusetts. Almost 3 decades later they is still not Wal-Mart in Greenfield. Norman has appeared on 60 Minutes, was featured in three films, wrote 3 books about Wal-Mart, and gained widespread media attention from the Wall Street Journal to Fortune magazine. Al has traveled throughout the U.S., Barbados, Puerto Rico, Ireland, and Japan, helping dozens of local coalitions fight off unwanted sprawl development. 60 Minutes called Al “the guru of the anti-Wal-Mart movement.”

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The strategies written here were produced by Sprawl-Busters in 2006 at the request of the United Food and Commercial Workers (UFCW), mainly for citizen groups that were fighting Walmart. But the tips for fighting unwanted development apply to any project—whether its fighting Dollar General, an Amazon warehouse, or a Home Depot.

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