A national survey of American adults released this week by Zogby International, finds that 38% of American polled have an unfavorable opinion of Wal-Mart. The survey also concluded that 55% of adults have a less favorable opinion of Wal-Mart based on what they have recently seen, heard, or read. The poll was commissioned by WakeUpWalMart.com, and measured the degree to which people are affected by the Wal-Mart debate. The survey examined perceptions about Wal-Mart and what impact those perceptions had on consumer behavior. The poll also suggests that by a three-to-one margin, people believe that Wal-Mart has suffered a national blow to its image because of the news events over the last year, which are often referred to as “headline shock.” A large majority of Americans (65%) agree that Wal-Mart’s public image today is more negative than compared to last year. 39% of Americans agreed that Wal-Mart “is good for America. It provides low prices and saves consumers money every day,” while 56% agreed that Wal-Mart “is bad for America. It may provide low prices, but these prices come with a high moral and economic cost for consumers.” 60% believe that Wal-Mart is seen as a retail monopoly that threatens the American economy. 63% agree that the impact of the Wal-Mart business model should be investigated by our nation’s elected political leaders. Zogby International conducted the national telephone survey of 1,012 adults chosen randomly nationwide. All calls were made from Zogby International Headquarters in Utica N.Y., from 11/15/05 thru 11/18/05.
To see the full Zogby survey, click this link: http://www.zogby.com/news/ReadNews.dbm?ID=1045
