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Trampled At Wal-Mart.

  • Al Norman
  • October 13, 1998
  • No Comments

There is a bumper-sticker reportedly promoted by Wal-Mart that says:”Outta my way, I’m shopping at Wal-Mart”. That certainly was the case a couple of days ago at the Wal=Mart store in Brick Township. There was literally blood on the floor when overly-stimulated Wal-Mart shoppers responded to a balloon grab set up by store manager Joe Herron. A couple hundred typical Wal-Mart shoppers showed up to pop the falling balloons and claim their cash, gift certificates and other prizes. Apparently young kids and adults began to mix it up struggling for the balloons, and the event turned into what Reuters called “a stampede”. One adult was kicked in the stomach, and seven Wal-Mart kiddie shoppers ended up being treated in the local hospital. The grand prize, of course, was a two minute free shopping spree in the store. Wow: 120 seconds to grab anything you want in a Wal-Mart. Is there anything closer to happiness this side of retail heaven? After the blood was spilled, and the injuries cleared away, manager Joe Herron was reflective about the whole thing. “Some unruly adults ruined it.”

Joe: It’s all about greed. Two minutes, or two millenium of greed. You folks at Wal-Mart help us tap into our greed. Our need to buy cheap underwear made in Mexico, or placemats from Korea, or shoes from Brazil. What do you expect from Wal-Martian shoppers? Give us half a chance and we’ll step on kids to get our $2 certificate for Good Old Boy dog food. Do you imagine that Wal-Mart will pick up the tab for the hospital treatment? Outta my way, I was trampled at Wal-Mart!

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Picture of Al Norman

Al Norman

Al Norman first achieved national attention in October of 1993 when he successfully stopped Wal-Mart from locating in his hometown of Greenfield, Massachusetts. Almost 3 decades later they is still not Wal-Mart in Greenfield. Norman has appeared on 60 Minutes, was featured in three films, wrote 3 books about Wal-Mart, and gained widespread media attention from the Wall Street Journal to Fortune magazine. Al has traveled throughout the U.S., Barbados, Puerto Rico, Ireland, and Japan, helping dozens of local coalitions fight off unwanted sprawl development. 60 Minutes called Al “the guru of the anti-Wal-Mart movement.”

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The strategies written here were produced by Sprawl-Busters in 2006 at the request of the United Food and Commercial Workers (UFCW), mainly for citizen groups that were fighting Walmart. But the tips for fighting unwanted development apply to any project—whether its fighting Dollar General, an Amazon warehouse, or a Home Depot.

Big projects, or small, these BATTLEMART TIPS will help you better understand what you are up against, and how to win your battle.