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Residents Fight Image as ‘Discounter Town’.

  • Al Norman
  • February 19, 2005
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In many communities across the country, citizens who already have one Wal-Mart store are saying that one Wal-Mart is one more than enough. Another community in Iowa is not pleased by the prospect of a Wal-Mart supercenter. This report from citizens in Maquoketa, Iowa arrived this week: “We already have a ‘small’ Wal-Mart here in Maquoketa, but I just read in the Dubuque Telegraph Herald 2/18/05 that Wal-Mart wants to build a giant superstore. The newspaper arcticle actually said “The supercenter would bolster Maquoketa’s position as a discounter town. The community of 6,100 boasts a Family Dollar, a Dollar General and a Super One Dollar Store and is home to a Family Dollar distribution center.” You and I both know that these businesses will not survive a Wal-Mart invasion. I have boycotted Wal-Mart for years now, and have been reading about their atrocious habits, now the fight has come here…We’re just starting out here in Maquoketa.”

Shopper’s Alert in Iowa: these residents need legal and financial help. Anyone wishing to help the residents of Maquoketa get started, contact [email protected] for local contacts.

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Picture of Al Norman

Al Norman

Al Norman first achieved national attention in October of 1993 when he successfully stopped Wal-Mart from locating in his hometown of Greenfield, Massachusetts. Almost 3 decades later they is still not Wal-Mart in Greenfield. Norman has appeared on 60 Minutes, was featured in three films, wrote 3 books about Wal-Mart, and gained widespread media attention from the Wall Street Journal to Fortune magazine. Al has traveled throughout the U.S., Barbados, Puerto Rico, Ireland, and Japan, helping dozens of local coalitions fight off unwanted sprawl development. 60 Minutes called Al “the guru of the anti-Wal-Mart movement.”

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The strategies written here were produced by Sprawl-Busters in 2006 at the request of the United Food and Commercial Workers (UFCW), mainly for citizen groups that were fighting Walmart. But the tips for fighting unwanted development apply to any project—whether its fighting Dollar General, an Amazon warehouse, or a Home Depot.

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