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Wal-Mart Willing to Shrink Store Size

  • Al Norman
  • August 31, 2004
  • No Comments

Residents of Gilbert, Arizona have been fighting Wal-Mart proposals in their community since at least 1999. Like a bad penny, Wal-Mart keeps turning up. This week, citizens got a glimpse of the retailer’s latest attempts to win over minds in Gilbert — with a “smaller” store. Last night’s meeting was part of a three evening dog and pony show by Wal-Mart at the local Junior High School. According to the Arizona Republic, Wal-Mart displayed plans for a “scaled-down” supercenter in Gilbert yesterday. But one neighbor had it right. “I do not want them behind my house – they’re going to cost me thousands of dollars in property value,” he told city officials. The Wal-Mart model is their so-called “Urban 99” store, a 99,000 s.f. supercenter that was originally designed to creep under a 100,000 s.f. cap on building size in Tampa, Florida. This “small” store is still two times the size of a football field, but half the volume of the typical 200,000 s.f. supercenter. The Urban 99 stores have been proposed in Utah and in Florida. These smaller versions don’t come with the same product selection and don’t have an auto tire and lube departments. It’s like Wal-Mart without wheels. But most people in the crowd of more than 100 people remained opposed to the project.

For earlier stories on Wal-Mart’s failed efforts to get into Gilbert, search this Newsflash page by the name of the city. For stories on this “Urban 99” model, search by the word “Urban”.

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Picture of Al Norman

Al Norman

Al Norman first achieved national attention in October of 1993 when he successfully stopped Wal-Mart from locating in his hometown of Greenfield, Massachusetts. Almost 3 decades later they is still not Wal-Mart in Greenfield. Norman has appeared on 60 Minutes, was featured in three films, wrote 3 books about Wal-Mart, and gained widespread media attention from the Wall Street Journal to Fortune magazine. Al has traveled throughout the U.S., Barbados, Puerto Rico, Ireland, and Japan, helping dozens of local coalitions fight off unwanted sprawl development. 60 Minutes called Al “the guru of the anti-Wal-Mart movement.”

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The strategies written here were produced by Sprawl-Busters in 2006 at the request of the United Food and Commercial Workers (UFCW), mainly for citizen groups that were fighting Walmart. But the tips for fighting unwanted development apply to any project—whether its fighting Dollar General, an Amazon warehouse, or a Home Depot.

Big projects, or small, these BATTLEMART TIPS will help you better understand what you are up against, and how to win your battle.