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Wal-Mart’s Museum: Let Them Eat Art

  • Al Norman
  • August 3, 2011
  • No Comments

In just over 14 weeks, a new museum of American Art will open in a small town tucked away in the Arkansas Ozarks. It is being financed and built with profits made by the Wal-Mart corporation, and stocked with artwork collected by the second richest woman in the world — Sam Walton’s only daughter, Alice Walton. (Her sister-in-law Christy Walton is the world’s richest woman.)

Unlike Wal-Mart stores, none of the artwork hanging on the walls of the so-called Crystal Bridges museum will be imported from China. More than 600 paintings and sculptures will be shown in a building with enough square footage to house nearly 4 football fields.

Less than a week ago, Wal-Mart announced a five-year, $20 million grant to help eliminate admission fees for all visitors at Alice’s museum. It turns out that Wal-Mart CEO Mike Duke has an aesthetic appreciation for Wal-Art. “We realize that things like listening to your favorite song, seeing a beautiful painting or laying eyes on an amazing sculpture make our lives better, too,” Duke said in a prepared corporate release.

The museum is a non-profit venture set up six years ago by the Walton Family Foundation. For a $5,000 contribution, you can be part of the “Benefactor Circle” of the Museum, of which $4,634 is tax deductible. For a $20,000 donation you’ll get invited to a “private behind-the-scenes tour” of the exhibits, and ‘intimate gatherings” with the Museum’s Executive Director. It’s not hard to imagine legions of Wal-Mart vendors queuing up to become Guild members, currying favor from the empire that feeds them.

But what of Wal-Mart’s 2.1 million workers? Will this new museum make their lives better?

It’s not hard to imagine that legions of Wal-Mart hourly workers might harbor resentment that Sam Walton’s daughter has spent the last decade on what The New York Times described as a “spending spree,” using what Forbes magazine called her $20.6 billion ‘inherited’ wealth to procure brightly-painted pieces of canvas.

Meanwhile the average Wal-Mart worker last year toiled in Action Alley for $11.75 an hour, earning roughly $18,645 per year before taxes, which is just about the current federal poverty level for a single mom with two kids. (Independent studies peg the Wal-Mart average wage below $9 per hour).

This does not have to be a Hobson’s choice for the world’s largest retailer: forced to choose between good wages and good art. Wal-Mart workers could have both. In a 2006 study, the Economic Policy Institute concluded that Wal-Mart could give all of its non-supervisory workers a raise of nearly $2,100 per employee (a 13% raise) without raising prices. The same researchers concluded that “Wal-Mart could definitely raise compensation for its workers and still have lower prices than its competitors.”

It’s regrettable that Wal-Mart does not exhibit the same passion for American-made products as its Museum does for the acquisition of American-made art. There should be a plaque at the entrance to the Crystal Bridges Museum which reads: “The Walton family wishes to thank the more than 2 million Wal-Mart associates worldwide who have helped to create the enormous wealth that has made the acquisition of this art possible. ”

In her Crystal Bridges interview with The New York Times, Alice Walton said: “For years I’ve been thinking about what we could do as a family that could really make a difference in this part of the world.” The Walton Family Foundation has pledged $800 million to the museum for an operating endowment. Alice Walton could make a difference in the world by urging Wal-Mart to match what her Family Foundation has given to this new museum, to invest in the form of higher wages for the workers who built her fortune. Wal-Mart could help its own ‘associates’ to live better, as their corporate slogan promises, by increasing their take home pay.

“Laying eyes on an amazing sculpture” is uplifting to a wealthy CEO — but not necessarily for a worker who can’t save up enough money to fix the family’s car or pay this month’s mortgage.

Do we have to paint a picture for the Walton family?

Readers are urged to email this article to the Crystal Bridges Museum by going to: http://www.crystalbridges.org/Contact-Us and pasting in the story there.

In just over 14 weeks, a new museum of American Art will open in a small town tucked away in the Arkansas Ozarks. It is being financed and built with profits made by the Wal-Mart corporation, and stocked with artwork collected by the second richest woman in the world — Sam Walton’s only daughter, Alice Walton. Her sister-in-law Christy Walton is the world’s richest woman.

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Picture of Al Norman

Al Norman

Al Norman first achieved national attention in October of 1993 when he successfully stopped Wal-Mart from locating in his hometown of Greenfield, Massachusetts. Almost 3 decades later they is still not Wal-Mart in Greenfield. Norman has appeared on 60 Minutes, was featured in three films, wrote 3 books about Wal-Mart, and gained widespread media attention from the Wall Street Journal to Fortune magazine. Al has traveled throughout the U.S., Barbados, Puerto Rico, Ireland, and Japan, helping dozens of local coalitions fight off unwanted sprawl development. 60 Minutes called Al “the guru of the anti-Wal-Mart movement.”

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The strategies written here were produced by Sprawl-Busters in 2006 at the request of the United Food and Commercial Workers (UFCW), mainly for citizen groups that were fighting Walmart. But the tips for fighting unwanted development apply to any project—whether its fighting Dollar General, an Amazon warehouse, or a Home Depot.

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